Often a business tends to create a online ad campaigns that draws visitors to their website or social media pages with hopes that they will buy or do ‘something’. The issue there is by not focusing on turning leads into prospects or customers is just plain wasteful. However, utilizing conversion funnel could help avoid it all together. When correctly used a funnel can be a effective strategy to expanding your brand and constantly gaining new leads.
Let’s paint a picture to give you a better idea of how important a conversion funnel is.
A qualified lead is someone who is interested in what you have to offer but may need a small push or an incentive to buy.
Mealy redirecting them to your website or social media page is hardly going to alter their mind too much (unless you have a full blown campaign in place that will send them into the funnel).
By having a well written autoresponder explaining the benefits or a kickass landing page that offers a free trial or money back guarantee could just be the incentive they were looking for.
Creating a well oiled conversion funnel doesn’t happen overnight and will require a lot of testing and patience. Keep this in mind: a conversion funnel is only as strong as its weakest point.
If your landing page is unengaging or your autoresponder setup is poorly constructed, don’t expect to convert. This applies to your lead generation methods too, using a poor ad campaign targeting the wrong keywords or using ineffective mediums will stop your sales funnel in its tracks.
Mary Janez Brand understands that no two businesses are ever the same and customizes each funnel to best suit the individual business.
An effective marketing strategy includes reaching out to prospects and customers on a regular basis. This requires more than your standard marketing materials, as well as a whole lot of ongoing effort.
Change can be difficult, but continuing to market your business the same way as you have in the past, simply is not enough. Mary Janez Brand is here to help, let someone else do all the heavy lifting.